What is Finland Forward?

The purpose of the Finland Forward project coordinated by the Prime Minister’s Office is to support the ability of people and society to cope with crises and to strengthen psychological resilience through communication. Our goal is to offer emotional support, strengthen people’s confidence in their ability to manage their lives, help build trust among communities and create a channel for assistance and support.

The Finland Forward communications campaign was launched in spring 2020 and will continue until the end of 2022. The project and actions will proceed based on the progress of the crisis and are being developed continuously. Our activities are based on research knowledge and data and continuous monitoring of the situation. We collaborate across administrative boundaries and support national and regional cooperation aiming to tackle the COVID-19 crisis.

The Strategic Communications Team at the Prime Minister’s Office is responsible for the Finland Forward communications package. You can find their contact information at the end of this page.