Government Communications Strategy explains the main objectives and values of the Government’s communications
Government Communications Strategy 7.10.2019
In the Government’s view, it is essential to provide explanations of the changes it wishes to bring about and the direction that it wishes the country to take.
The Government Communications Strategy explains the main objectives and values of the Government’s communications and sets out the shared model of communications to be used for providing information on progress with the major reforms. The strategy has been drawn up for the entire government term and will be updated as necessary.
Communications Strategy as a PDF document
Introduction
Communication is a management tool. Government communications are used to support the implementation of the Government Programme and the major reforms set out in within it.
Values in government communications
The values at the core of the Government’s communications can be summarised as reliability, transparency, clarity, open-mindedness and interactivity.
Government’s core messages
The Government Programme of Prime Minister Antti Rinne’s Government is designed to build a socially, economically and ecologically sustainable Finland.
Cooperation in communications
The process of communicating the Government’s major reforms will be as open as possible where individuals and stakeholders can follow progress with the reforms.
Measuring progress in achieving objectives
Communications concerning progress with the Government's objectives will be monitored and measures regularly.