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Government Communications Strategy explains the main objectives and values of the Government’s communications

Government Communications Strategy 7.10.2019

In the Government’s view, it is essential to provide explanations of the changes it wishes to bring about and the direction that it wishes the country to take.

The Government Communications Strategy explains the main objectives and values of the Government’s communications and sets out the shared model of communications to be used for providing information on progress with the major reforms. The strategy has been drawn up for the entire government term and will be updated as necessary.

Communications Strategy as a PDF document

Introduction

Communication is a management tool. Government communications are used to support the implementation of the Government Programme and the major reforms set out in within it.

Introduction

Values in government communications

Values in government communications

The values at the core of the Government’s communications can be summarised as reliability, transparency, clarity, open-mindedness and interactivity.

1 Values in government communications

Government’s core messages

Government’s core messages

The Government Programme of Prime Minister Sanna Marin’s Government is designed to build a socially, economically and ecologically sustainable Finland.

2 Government’s core messages

Cooperation in communications

Cooperation in communications

The process of communicating the Government’s major reforms will be as open as possible where individuals and stakeholders can follow progress with the reforms.

3 Cooperation in communications

Measuring progress in achieving objectives

Measuring progress in achieving objectives

Communications concerning progress with the Government's objectives will be monitored and measures regularly.

4 Measuring progress in achieving objectives

 

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