"Communications will be monitored and measured regularly"

4 Measuring progress in achieving objectives

Communications concerning progress with the Government's objectives will be monitored and measured regularly. This will enable communications departments/units to assess whether an appropriate overview of the Government's main objectives has been established, and whether relevant channels have been used in communications.

Various tools will be used for monitoring and measurement, including media monitoring, web page analytics, social media analysis tools, and content analyses on specific themes. Constant attention is given to further development of the monitoring tools.