Management Group of Finland Promotion Board (FPB)

VNK008:00/2016 Development

Finland’s country image work is guided by the management group of Finland Promotion Board (FPB). FPB is tasked with taking a stand on issues related to the country image, defining the main guidelines for country image work as annual key themes and accepting them in a thematic calendar. FPB’s management group guides the planning of common tools for country image communications, and collects and utilises research data related to Finland’s country image.

Basic information Completed

Project number VNK008:00/2016

Case numbers VN/5758/2019, VNK/584/05/2016 , VN/5758/2019

Set by Prime Minister’s Office

Term/schedule 1.9.2019 – 31.12.2023

Date of appointment 3.9.2019

Relation to the Government Programme

Marin

Strategiset kokonaisuudet Globally influential Finland

Strategiset kokonaisuudet Dynamic and thriving Finland

Strategiset kokonaisuudet Osaamisen, sivistyksen ja innovaatioiden Suomi

Summary

Finland’s country image work is guided by the management group of Finland Promotion Board (FPB). FPB is tasked with taking a stand on issues related to the country image, defining the main guidelines for country image work as annual key themes and accepting them in a thematic calendar. FPB’s management group guides the planning of common tools for country image communications, and collects and utilises research data related to Finland’s country image.

Starting points

Based on the Government Programme, Finland offers solutions to global challenges in accordance with its values. It is also working to strengthen the Nordic brand. Country image work is an essential part of the Team Finland network’s duties.

Additional information